Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974

Plus, a new 2014 version

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How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past.

McCann New York has launched a new site for Jose Cuervo that's actually five sites in one. In addition to its new site for 2014, the brand also imagines what the brand website would have looked like in 1795, 1880, 1945 and 1974.

"Fully actualizing the concept in an authentic way required researching the language and design tropes of each chosen year, and then presenting what we needed to say about Cuervo through those stylistic realities," the agency says.

It's a fun idea, and 1945 and 1974 are both particularly groovy. The only downside, in fact, is that the 2014 version feels visually staid by comparison.

Screen shots and credits below.

1795 website:

1880 website:

1945 website:

1974 website:

2014 website:


Client: Cuervo, Proximo Spirits

Client: Elwyn Gladstone

Agency: McCann, New York

Chief Creative Officers: Tom Murphy, Sean Bryan

Group Creative Director: Mat Bisher

Design Director: Brad Blondes

Senior Art Director: Elinor Beltrone

Copywriter: Sarah Lloyd

Designer: Ledi Lalaj


Chief Production Officer: Nathy Aviram

Executive Integrated Producer: Catherine Eve Patterson

Senior Integrated Producers: Geoff Guinta, Jill Toloza

Associate Producer: Lauren Bauder

Production Company: Transistor Studios

Executive Creative Director: Aaron Baumle

Executive Producer: Damon Meena

Head of Production: Jesse Kurnit

Creative Director: Jamie Rockaway

Art Director: Geoff Keough

Developer: Brian Hersey

Designers: Ryan Weibust, Diana Park, Mauricio Leon, Edgardo Moreno, Tesia Jurkiewicz, Chris Murray and Carolyn Frisch

@nudd Tim Nudd is a former creative editor of Adweek.