Cruzan Rum Wants You to Slow Down, Which Means No Speed Dating or Speed Chess

The parrot takes over

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If you've been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you.

Building on last year's campaign, themed "The Don't Hurry," the brand illustrates that its version of relaxation isn't constricted to the kooky metaphorical island from which it hails. Nope, it's all about a state of mind—and whether you're speed dating or playing chess, you've got to kick back and savor life (and rum).

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