Critics continue to say ‘What?’ to ‘SayWA’

Saywa_1A few weeks back, we reported on the state of Washington’s dubious new tourism slogan, "SayWA." Well, the piling on continues, including a thumbs-down for the new slogan from James Vesely, a columnist for the Seattle Times, who says it sounds like the name of a vegetable oil. As a nontraditional approach to tourism monikers, he continues, "SayWA is an unqualified success. ‘I’m going to Disneyland’ was a sure miss—and so was ‘It’s better in the Bahamas.’ Those two slogans actually mention the destination without relying on the U.S. Postal Service abbreviations.” With fans like this, it makes one wonder if soon we’ll be saying, "so long" to “SayWA.”

—Posted by Catharine P. Taylor