Creepy Yet Gorgeous Condom Ads Show Real Couples Vacuum Packed in Plastic

Sealed with more than a kiss

"Preserve the love. Wear a condom."

Sounds like a perfectly acceptable tagline for ads promoting safe sex, right? Well, what if you were literally preserved like a slab of beef? Sounds a bit claustrophobic, no?

Condomania and Ogilvy and Mather Tokyo have binded forces to bring us some of the weirdest prophylactic ads to date. The Japanese artist known as Photographer Hal, who shot the work, finds "interesting couples" in bars and invites them into his studio to photograph them vacuum packed in plastic futon storage bags.

In the mini-documentary below, he explains his concept. "Human beings aren't completed if they're just by themselves," he says. "It's when they come together, when they come really close that they're finally completed. That's why I pack them together."

Imagine if Photographer Hal had shot John and Yoko instead of Annie Leibowitz.

See the print work after the jump. Via Adeevee.


Client: Condomania

Agency: Ogilvy & Mather, Tokyo

Chief Creative Officer: Ajab Samrai

Creative Directors, Copywriters: Ricardo Adolfo, Federico García

Art Directors: Paul Matheson, Junkichi Tatsuki

Typographer: Junkichi Tatsuki

Photographer: Photographer Hal

Director, Editor: Ken Arima

Director of Photography: Daichi Oka

Producer: Atsuko Keino

Account: Hisashi Kitajima, Koichi Maeda

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