Creators of howdiditgoin.com are revealed

It turns out that Minneapolis agency Colle + McVoy, not Wieden + Kennedy, was behind howdiditgoin.com, the much-blogged Web site devoted to silly theories about how Tiger Woods sank that incredible chip on the 16th green in the Masters. C+M’s John Jarvis tells AdFreak that he and a few C+M compatriots created the site in order to get some experience doing viral campaigns.

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