Creators of howdiditgoin.com are revealed

MidgetwebIt turns out that Minneapolis agency Colle + McVoy, not Wieden + Kennedy, was behind howdiditgoin.com, the much-blogged Web site devoted to silly theories about how Tiger Woods sank that incredible chip on the 16th green in the Masters. C+M’s John Jarvis tells AdFreak that he and a few C+M compatriots created the site in order to get some experience doing viral campaigns. (“We’ve recommended and made suggestions to clients several times to do viral stuff, and no one’s bitten on it,” says Jarvis.) Most observers figured the site was a Wieden creation, as the Nike swoosh is clearly visible on the ball as it drops into the cup. “We didn’t do it for any commercial gain,” Jarvis says. “[But] we’ll take any cease-and-desist order we get seriously.”

—Posted by Aaron Baar