Creative chief lobs new book into the crowd

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Who needs publishers when you have Twitter followers? Euro RSCG Chicago Chairman/Chief Creative Officer Steffan Postaer is putting a twist on the crowdsourcing
craze
by publishing his third novel, Sweet by Design, in an unusual
fashion. First, he’s releasing chapters online via a blog. He’s also asking the crowd to
submit entries for possible cover art. Sure, Bob Garfield did that a year ago with The Chaos Scenario, but this time, the winner gets an iPad.

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