Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Who needs publishers when you have Twitter followers? Euro RSCG Chicago Chairman/Chief Creative Officer Steffan Postaer is putting a twist on the crowdsourcing
craze by publishing his third novel, Sweet by Design, in an unusual
fashion. First, he’s releasing chapters online via a blog. He’s also asking the crowd to
submit entries for possible cover art. Sure, Bob Garfield did that a year ago with The Chaos Scenario, but this time, the winner gets an iPad.