Cosmo Designed a Car for Women, and That’s Going Over About as Well as You’d Expect

Introducing the Seat Mii

Women everywhere, rejoice! There is now a car just for us!

Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."

The Seat Mii by Cosmopolitan—we wonder if Nintendo will bristle at the name—has eyeliner-shaped headlights, a champagne-colored interior, comes in purple, and is "fun to drive and easy to park." (What, no damsel-in-distress light so we can flag down men to parallel park it for us? Missed opportunity there.)

If you're cringing, you're in good company. It's a solid flashback to when Bic launched "Bic for Her" pens, which were, incredulously, designed "with a thin barrel … to fit a woman's hand" and were made available in pink and purple. The online backlash to Bic for Her was swift, fierce, and hysterical. And Cosmo and Seat are feeling the heat as well.

We can't accuse them of pink-taxing, as the price of the new just-for-women car has not yet been announced, but we're all really hoping our husbands let us buy one.

Roo Powell is freelance contributor to Adweek.