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Texas copywriter Matt Bull became an ad-industry folk hero of sorts last month, when his first solo client work became an instant Internet sensation. But if you thought his billboard promoting Chicken Scratch restaurant—located "between some trailers and a condemned motel"—was odd, check out his first self-promotional board.
Bull, the owner (and sole employee) of The Department of Persuasion, tells Adweek that the coverage of his work for Chicken Scratch won him even more free publicity in the form of donated ad space.
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