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Wearable tech is so played out. The real future of wearables? Billboards!
In this installment of "Things That Would Never Work in New York City, Because Eww," we travel to the mystical land of New Zealand to find these clever advertisements from soft drink maker L&P. To remind people to "Hold on to summer," the ads literally give away summer gear. Some of the ads are draped with removable beach towels. Others have foam flip-flops that you can pry out and walk around in or scold your disobedient friends with.
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