Cool Summer Billboards Come With Removable Beach Towels and Flip-Flops

Enjoy some wearable low-tech

Headshot of Alfred Maskeroni

Wearable tech is so played out. The real future of wearables? Billboards!

In this installment of "Things That Would Never Work in New York City, Because Eww," we travel to the mystical land of New Zealand to find these clever advertisements from soft drink maker L&P. To remind people to "Hold on to summer," the ads literally give away summer gear. Some of the ads are draped with removable beach towels. Others have foam flip-flops that you can pry out and walk around in or scold your disobedient friends with. Try doing that with your smartwatch.

It goes without saying that you're probably thirsty at this point and should buy a plane ticket to New Zealand, where it's totally fine to wear advertisements. I have it on good authority that it's only 18 hours from New York. Book it with your smartwatch, aye.

@maskeroni Alfred Maskeroni is director of video for Adweek.