Comment bullies ruin YouTube for everyone


Web video can be pretty disappointing. For the most part, agencies treat it as a little TV screen for overly long commercials and call it a day. Saatchi & Saatchi deserves kudos for this anti-cyberbullying video on behalf of the National Crime Prevention Council. While reading an earnest plea for dolphins on what appears to be a normal YouTube page, a teen suddenly reaches through the video frame to pick up one of the mean comments that's been left and reads it. It's a nice, unexpected twist that drives home the point the NCPC is making. Now, as far as convincing YouTube commenters to be nice, I fear that's a hopeless cause.

—Posted by Brian Morrissey