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Hey, bro … what's a deductible?
The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable Web ads that milk the theme "Got insurance?" to promote access to Obromacare Obamacare.
The most outrageous ad in the bunch is "Brosurance," which shows "Rob, Zack and Sam—bros for life," in all their beer-fueled frat-house glory. Copy begins: "Keg stands are crazy. Not having insurance is crazier.
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