College Acceptance Letters Get Seriously Dark, Beginning With One in the Harvard Crimson

GS&P and Prettybird call on schools to protect students

The college acceptance letter, that iconic feel-good document that every university-bound student cherishes, gets a disturbing makeover in a campaign from Goodby Silverstein & Partners and production company Prettybird that broke Saturday with a print ad in the Harvard Crimson.

@nudd Tim Nudd is a former creative editor of Adweek.