Colin Firth, 12 Feet Tall and Dripping Wet, Is Britain’s Latest Giant Ad Star

Mr. Darcy rises again

Colin Firth is a solid choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiseled physique, is marketing gold. UKTV made the latter happen in London's Hyde Park this week—installing a giant statue of Mr. Darcy from Pride and Prejudice, as portrayed by Firth in the BBC's 1995 version, in the middle of a lake to promote its new TV channel, Drama. It's a fitting image to choose, as that scene was named the most memorable British TV drama moment of all time in a recent survey.

@nudd Tim Nudd is a former creative editor of Adweek.