Coke’s breakup ad is not everyone’s fantasy

Coca-Cola is shocked—shocked—that a commercial in which a guy who's breaking up with his girlfriend is suddenly surrounded by pole dancers, prompting the girlfriend to lower herself to his adolescent fantasy standards, would be deemed sexist. Perish the thought! Really, all this Coke Zero ad from Australia needs is a bit of rephrasing. The line at the end, proposing that this is breaking up "as it should be," suggests a full endorsement of the proceedings, cartoonish though they may be, when all you need there is a quick acknowledgment that the guy's actually a delusional moron. Or they could make a companion ad from the women's point of view and apply some unfair, stereotypical expectations to men. An eye for an eye always leaves everyone happy.

—Posted by David Kiefaber