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Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans.
Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage—and maybe also on the (shaky) anecdote that every Latino (including me, and I'm only one-quarter) has at least one family member with a heritage-related tattoo—the cans feature common family names… in reverse!
After exercising your sharp deduction skills, you peel the sticker off, place it on your person and use the moisture from the (hopefully cold) can to affix the name onto your skin.