Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Back in the early 1990s, I used to think Taster’s Choice instant coffee was a pretty cool brand. It was tasty, plus they had those intriguing will-they-won’t-they commercials with gorgeous Brit actors Anthony Stewart Head (who later became Buffy’s watcher on Buffy the Vampire Slayer) and Sharon Maughan.
But now parent company Nestlé has been ordered by a jury to fork over $15.6 million for using a male model’s image on the Taster’s Choice coffee labels without his permission.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in