Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People

Separate campaigns from Mexico and Argentina

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Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them.

In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions.

And in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that's made headlines internationally in recent years. Those bottles were also personalized with the players' names.

Via Adeevee and Coca-Cola.


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@nudd Tim Nudd is a former creative editor of Adweek.