Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.