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Straight out of Atlanta comes Coca-Cola Blak, an “invigorating” and “stimulating” new mixed drink of cola and coffee. Yeah, I don’t think all the caffeine, calories and sugar in a can of Coke are enough. What a carbonated soda needs is a nice, iron-depleting, sugar-filled shot of pure adrenaline: black coffee. Perhaps this will eclipse the Red Bull or Rock Star energy beverages in the crack-as-a-drink category. “Coca-Cola Blak is not just a flavor extension,” said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company in a release on Blak.
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