Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster

Brand fails again on topic of health

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Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health?

Coca-Cola does.

"A Coke used to cost 5 cents," says this new Coke ad. "But what if a 12-ounce Coke cost 140 calories?" the brand adds, in a head-scratcher of a rhetorical nonsequitur that's the perfect setup for the awkward answer that follows.

A 140-pound person would have to ride a bicycle for 23 minutes, on average, to burn off an equivalent amount of energy, according to the commercial.

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