Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe

Ogilvy Amsterdam's debut on the brand

Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up your laziness and bootstrap yourself some soda.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.