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By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.
Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it's time to pay attention to us instead.
will the new future-watch make you waffles in the morning and say "i love you"? well it should.