Like Clockwork, These Brands Found Time for Absurd Tweets About the Apple Watch

By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it's time to pay attention to us instead. 

will the new future-watch make you waffles in the morning and say "i love you"? well it should.

— Denny's (@DennysDiner) March 9, 2015

Yeah, but can the watch tell you when to go? #tweetfromtheseat pic.twitter.com/tQgW7Y7xhh

— Charmin (@Charmin) March 9, 2015

Perfect for the girl on the go. #AppleLive pic.twitter.com/4qs9AW5oOS

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

Introducing the new wearable eatable. #AppleLive #AppleEvent pic.twitter.com/0EqGqU1f1v

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

The original smartwatch. #AppleWatch #AppleLive pic.twitter.com/FIItr5nm8E

— Miller Lite (@MillerLite) March 9, 2015

I don't need a fancy watch to know it's time for Whataburger. #AppleLive pic.twitter.com/mEchV3IGyj

— Whataburger® (@Whataburger) March 9, 2015

When will they make a #smartwatch like this? pic.twitter.com/SzxbdoHTZj

— Papa John's Pizza (@PapaJohns) March 9, 2015

#AppleWatch pic.twitter.com/CLZfbARWIH

— Tesco (@Tesco) March 10, 2015

Can someone tell us what they said about the #AppleWatch? We were on a run. #BeMoreHuman #AppleWatchEvent

— Reebok (@Reebok) March 9, 2015

Timeless. #FindYourBeach #AppleWatch pic.twitter.com/zYIt1ngtet

— Corona (@corona) March 10, 2015

The latest in Apple technology #AppleWatch pic.twitter.com/donpG4MXYn

— innocent drinks (@innocentdrinks) March 10, 2015