Choose the wrong coffee, get a spanking

Headshot of Tim Nudd

Ladies, you think comparison shopping is tough nowadays, with the grocery aisles filled with a gazillion varieties of every product. It could be worse. Once upon a time, if you picked up the wrong coffee, you’d be jeopardizing not just your housekeeping money but your backside. “Woe be unto you!” if you fail in your wifely shopping duties, says this old ad (click to see a larger version; you know you want to), as the husband prepares to deliver justice the old-fashioned way. To her credit, the wife does manage to steady herself with one hand and almost pose for the photo. She’s probably just happy it was the coffee that she screwed up. At least her man isn’t buzzing on caffeine as he prepares to strike. Via Flickr’s stanleylieber.

—Posted by Tim Nudd

@nudd Tim Nudd is a former creative editor of Adweek.