Chipotle Urges You to Wrap Random Shit in Gold Foil

Pity Quentin the hedgehog. It's bad enough he's become a domesticated house-dweller, now his owners have partially wrapped him in gold foil for a Chipotle Mexican Grill contest. Sorry buddy, $10,000 is a lot of scratch. Quentin, looking like a beady-eyed, half-cooked bag of Jiffy Pop, is one of many people, places and things dressed up for the "Wrap What You Love" campaign to celebrate the chain's premium ingredients. The marketer, which is serving its own burritos in gold foil for a couple of months, enlisted pseudo-crafter Amy Sedaris to launch the promotion. From scanning the sweepstakes entries, it's apparent some contestants were no more successful than the comedian/actress in giving their favorite things a gold sheen as they tried to cover everything from a PS3 controller and a bride-to-be to a drum kit and a cocktail dress. Eric T. swathed his newborn baby. For shame? Check out the Sedaris video below, and pick your favorite humiliated pet at the link above. ( benefits from every vote.)

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.