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While every reasonable person knows heavy drinking during pregnancy is dangerous, one advocacy group believes that our culture is becoming too comfortable with the idea of moderate drinking by expectant moms.
Proof Alliance, a Minnesota-based group dedicated to preventing fetal alcohol spectrum disorders, has released a potent new campaign from agencies Colle McVoy, 10 Thousand Design and Exponent PR. Video ads in the campaign feature children and teens who had their developmental health affected by alcohol use during pregnancy.