Chester Cheetah now generally being a dick

Chester Cheetah used to encourage Cheetos eaters to mess with other people. Now, he'll screw with anyone, including the Cheetos eaters themselves. In the "Piano" spot below, from Goodby, Silverstein & Partners, the English-accented cool cat helps one music-store clerk annoy another—the latter of whom just wants to get orange grit all over his fingers in peace. This revelation—that Chester is a dick regardless of what snack food you eat—is refreshing in a way. It's nice to see the mascot abusing the customer instead of the other way around.