Why Wait to Kill Your iPhone’s Headphone Jack? Here’s an Easy Way to Do It Right Now

A cheeky design firm has a quick solution

Headshot of David Griner

Excited to get an iPhone 7 but don't want to wait until next week to embrace the future? Try the Apple Plug, which kills your headphone jack right now.

"Fill in your archaic headphone connector with beautiful aluminium and plug yourself into the future." That's the pitch from South Carolina design firm Nicer in its pitch-perfect parody site for the Apple Plug.


The supposed upgrade slides right into the headphone jack of your current phone and renders it useless. But hey, you still have Bluetooth!

Apple has taken its share of lumps for the decision to get rid of the headphone jack in the iPhone 7 and 7 Plus designs, choosing instead to route audio through its proprietary Lightning port (aka where you also charge the phone). Padding the blow by releasing a pricey set of Bluetooth earbuds doesn't seem to have appeased too many critics, either.

The move is certainly a bold one, but Nicer's parody site also points out the smug hubris (and, grudgingly, the eventual correctness) of such a decision: "Innovation questions everything you know. We removed the floppy drive, and people said we were wrong. We weren't. We removed the CD drive, and again people said we were wrong. We weren't. We never are." 

"Just trust us. It's better." 

Hat tip to Alex Katrowitz on Twitter.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."