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Cause marketing efforts are becoming more essential for all brands these days, and to honor that, The Shorty Awards held its first Shorty Social Good Awards in New York on Wednesday. The awards shine a spotlight on organizations involved in social causes.
A major trend among award winners was the use of video, which has become a go-to tool for creating effective social good campaigns, said Greg Galant, co-founder of the Shorty Awards and CEO of Muck Rack.
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