Many brands tried to ride the Breaking Bad bandwagon for last night's series finale, with results that were generally clumsy or worse. The exception was Century 21's inspired listing of Walter White's Albuquerque home for sale on Craigslist. The house is "fit for a king," says the promotional copy, which had lots of fun little plot points worked into it. Don't get sucked in, though—it might actually be in worse condition than the listing would indicate.
The stunt was dreamed up by Mullen.
UPDATE: OK, this Monday-afternoon tweet from Truvia isn't bad. A little late, but then, it takes a while to get ricin jokes through the lawyers.
— Truvia (@truvia) September 30, 2013
Full text of Century 21's Craigslist listing below.
3BR/2BA Albuquerque ranch is fit for a king. In-ground pool with lovely patio, perfect for grilling with family. Two-car garage for a Pontiac Aztek, Chrysler 300 or both. Water heater replaced in 2009. Secret crawl space great fun for kids. Near airport. Great local schools with dedicated teachers who take an interest in students. World-class local hospitals. Perfect for outdoorsmen, with first-rate area camping and RV spots. MOTIVATED SELLER. MUST BE OUT BY SUNDAY, 10:15 PM. MAKE AN OFFER TODAY.