Century 21 Quietly Has Fun With Its Silent, Autoplaying Ads on Facebook

Enabling audio, online and in your life

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Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century 21 asks you to make in its new set of cheeky 15-second Facebook ads.

Each of the four videos, created by agency Sleek Machine, will autoplay on Facebook automatically, without sound, until people click on them. Playing with that feature, they include subtitles that describe the sounds users are missing—guitar playing, bacon sizzling, wind chimes or children playing.

You can enjoy these charming domestic soundtracks by clicking on the video to activate its audio.

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