Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on Black Friday

No, they weren't kidding

Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of bullshit.

It was pretty clear on the site that the offer was $6 for "literal feces, from an actual bull," and an FAQ clarified in the clearest way possible that there was nothing in the box except bullshit (no hidden cards like the one inside the box lid of The Biggest Blackest Box collection). Still, a surprising number of conspiracy theorists still thought perhaps there would be a surprise hidden within the poop.

But as the unboxing and fecal smashing below clearly shows, it was just actual shit from an actual cow on a Texas cattle ranch.

The metaphor here is pretty clear. CAH hates Black Friday and thinks it's all a bunch of bullshit, so why not sell actual bullshit when so many people are selling bullshit disguised as deals? In fact, CAH has made shitting on Black Friday part of its promotional calendar several years running. Last year, it actually raised its prices by $5. In 2012, it tried a pay-what-you-want model for the whole holiday season. So, sending cow shit through the mail must have seemed like a natural evolution.

If you got in on the promotion, which sold out in two hours, rest assured: You not only learned a valuable lesson, you did your part for charity. Profits from this bullshit sale are fittingly going to Heifer International.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.