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A digital solution for a country facing destruction due to climate change just won one of the ad industry’s most prestigious honors–the Cannes Lions Titanium Grand Prix.
The Titanium jury awarded the Grand Prix to The Government of Tuvalu’s “The First Digital Nation,” created by Sydney agency The Monkeys, part of Accenture Song.
Tuvalu, a low-lying Pacific nation, could be submerged in decades if sea levels continue to rise at the current rate due to climate change.
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