Cannes Lions

Cannes Lions' Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved

Engine's 'Long Live the Prince' brought Kiyan Prince into EA's FIFA 2021, 16 years after his death

A digital version of a professional soccer player crosses his arms in front of a blue background — Kiyan Prince, lost to knife violence in 2006, posthumously became a professional footballer in EA's FIFA 2021.

By David Griner

June 24, 2022

One of the advertising industry’s most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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