Cannes Lions Gets a Major Overhaul, and Publicis Says It Will Return in 2019

Ascential revamps festival, including cost structures

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Under pressure from advertising holding companies who have come to see it as too expensive, Cannes Lions owner Ascential unveiled a sweeping revamp of its flagship festival today, introducing dozens of changes aimed at simplifying and modernizing the event as well as, critically, keeping costs down for attendees.

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