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This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives.
The work was created by BETC Paris to celebrate the 67th Cannes Film Festival (which runs May 14-25) and will appear as outdoor and print advertising during the event. Nine movies screening on Canal+ are featured, including Despicable Me 2, Fast & Furious 6, Star Trek Into Darkness and Man of Steel.
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