Canal+ Made Its Own Short Film With an Ending No One Saw Coming

French broadcaster Canal+ pays tribute to the medium as a film festival sponsor

In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. 

The Canal+ film, created by the brand’s longtime ad agency BETC Paris, traverses a wide landscape of emotions. At first, the story appears to be a tear-jerker, as it takes place in a hospital room where a family gathers to say goodbye to their dying grandfather. 

When the adult son arrives, his sister is already in the middle of a teary speech.

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Brittaney-Kiefer-2021

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.