Canadian PSA Takes Aim at the Noxious Epidemic of Social Farting

It's like being a social smoker

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"Just because I fart at parties now and then, it doesn't make me a farter." That's how I plan to begin my memoirs, and it's also a key line in the Ontario Ministry of Health's "Quit the Denial" campaign from BBDO Toronto, directed by the Perlorian Brothers. We meet a gassy lass who lets fly when partying with friends, dancing or chatting up guys. She asks one dude coquettishly, "Do you want to go outside for a fart?" (Where's this noxious angel been all my life?) She is, of course, in denial, just like people who claim to be "social smokers" and insist they're not addicts.

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