Canadian Ad Shines a Harsh Light on Elder Abuse

Acart's spot is frighteningly grim


An elderly woman and her caregiver are chatting over tea when darkness descends and the younger woman's smiling countenance turns malevolent and her tone grows harsh. "It's just another thousand. This investment's a sure thing. You're so sweet—I'll return your bank card the next time I see you." She concludes with an almost demonic outburst: "Sign the check or find someone else to look after you!" Then the light returns, and the placid scene continues.

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