Can You Design a Less Atrocious Label for Dr. Bronner's Soap?

It may be magic, but it's agony on the eyes

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Dr. Bronner's soaps might be great, but their package design is so awful that it's almost become a badge of courage for the brand. The labels—whose content, not just design, was once described incisively by this very blog as "crass-ass"—certainly could stand to be a little cleaner. But All-One-Typography's precious design feelings are so hurt that they're actually hosting an unofficial (i.e., not brand-sponsored) contest to redesign Dr. Bronner's labels. I know I often buy products based solely on how much they annoy typographers.



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