Can sex really sell Israel?

Forget the cultural and religious attractions of Jerusalem, Masada or Tiberias. Israel is a place to party—to sunbathe in Eilat, to float on the Dead Sea (“the world’s largest natural spa”), to rage in Tel Aviv. That’s the message of a current Israeli tourism campaign running in the U.K. and Ireland. A mildly racy TV spot is running through the end of the month. So far there’s been little opposition to the campaign.

—Posted by Tim Nudd

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