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Can Rainier Beer, Once a Symbol of the Wild, Escape City Life and Return to Its Roots?

Seattle agency DNA aims to 'Rewild the Rainiers'

rainier-wild-hed-page-2019 — Rainier beer, once a symbol of the wild Pacific Northwest, has become sadly urbanized.

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There once was a Seattle-born beer that intimately understood the definition of “wild life.”

Decades ago, Rainier Beer staked its claim as the beverage for those who wished to enjoy a “mountain fresh” experience. The wild Rainier—a two-legged Rainier bottle that freely roamed the Pacific Northwest wilderness—stood as its reluctant mascot. Even Mickey Rooney had the great fortune of spotting a wild Rainier in all its majesty:

But now the Rainiers live a modernized (and dull) existence.