Can Baltimore project a better image?

It’s Baltimore’s turn to flail wildly in search of new positioning that will convince would-be tourists that there’s more to the city than what gets shown on hard-boiled cop dramas like Homicide, The Corner and The Wire. Landor Associates is on board for a repositioning, now that taglines like “Baltimore is better” and “Baltimore. Believe” have fallen on deaf ears. (The city has also gone through a slew of failed monikers, including Crabtown, Charm City, Queen City of the Patapsco and Nickel Town.)