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Is homeownership in the U.S. a pipe dream or an attainable goal?
For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built on site, costs nearly $400,000, according to the U.S. Census Bureau.
Enter Clayton Homes with a campaign for its “smart solution” to the affordable housing crisis, touting its prefabricated homes and batting back stigma that the category is low-end and one-size-fits-all.
The “Prefabulous” campaign from Colorado-based agency Made “speaks to everyone being held hostage by home prices,” says Dave Schiff, founder and chief creative offer.
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