Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography

Ads from TBWA\Paris shows how photos bear witness to the world's memorable moments

Photo of the campaign
Global print and digital campaign honors power of photography in capturing moments large and small. Leica / TBWA/Paris

Photographs have the power to communicate layers of meaning instantaneously, and they play an important role in documenting the world around us by helping us to make sense of it all.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.