This PSA from director James Gartner envisions a "marketplace of good deeds" where "products" such as "literacy for Moroccan Girls," "violence counseling for victims in Ghana" and "rescue one Nepalese girl from servitude" can literally be bought from shelves in a warehouse. The spot promotes social education and donations site GlobalGiving. Imagine the positive PR that Wal-Mart, Sears or some other giant retailer could drum up by stocking similar boxes among their giant plasma-screen TV sets and auto parts—and actually making donations in the name of customers who indicated a willingness to buy. C’mon, Smiley Face, be a sport. You can always write it off.
—Posted by David Gianatasio
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