Buy an iPhone and Descend Into a Pleasantly Lobotomized State, Says AT&T Ad

Nothing else will matter

This AT&T ad from BBDO, promoting AT&T Next and the iPhone 5C, is a little confusing. "AT&T knows you don't want anything to come between you and your new iPhone," it says. In the video, a man misses his bus, a woman misses a work meeting, and a man stays late at a restaurant after it closes, all because they're enamored with their iPhones.