Butterball turkeys gobble up CGM

Butterball has been running a consumer-generated campaign, asking people to send in videos about Thanksgiving. The seven winning efforts are now airing nationally and can also be seen here. Even if consumer-generated media is all the rage, there is nothing hip about any of these spots—which is part of their appeal. Strangely, none of them are posted on YouTube, though there are plenty of the “Butterball House of Horrors,” backed by PETA. Makes you wonder if that’s why the company stayed away.

—Posted by Catharine P. Taylor