Burger King Mexico Pokes Fun at US Tourists With a Spicy Burger That’s ‘Only for Mexicans’

The chain hopes it will be seen as 'self-deprecating and funny'

two people crying, one wiping her eyes with a napkin
Customers from the U.S. visiting Burger King in Cancun weren't ready for the Mango Habanero Burger. We Believers

American tourists in Cancun are rarely the most subtle visitors—though, admittedly, the local tourism economy does thrive off the crowd’s boisterous excess.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."