Burger King Mexico Pokes Fun at US Tourists With a Spicy Burger That's 'Only for Mexicans'

The chain hopes it will be seen as 'self-deprecating and funny'

American tourists in Cancun are rarely the most subtle visitors—though, admittedly, the local tourism economy does thrive off the crowd’s boisterous excess.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in