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Burger King Spain is looking to level up in esports and gaming. And it’s getting a lot of help from the gaming industry itself.
In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches “Burger Clan,” the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine professional gamers representing FIFA ’17, Call of Duty … and a certain action/adventure game that probably inspired you to hijack cars when you were going through your Ragey Phase.
In essence, “Burger Clan” makes use of the brand’s existing home delivery service—except it’s the gamers who’ll take your order, every weekend through May 21.
Hungry? Why wait? (Sorry, Snickers.)