Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Burger King Spain is looking to level up in esports and gaming. And it’s getting a lot of help from the gaming industry itself.
In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches “Burger Clan,” the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine professional gamers representing FIFA ’17, Call of Duty … and a certain action/adventure game that probably inspired you to hijack cars when you were going through your Ragey Phase.
In essence, “Burger Clan” makes use of the brand’s existing home delivery service—except it’s the gamers who’ll take your order, every weekend through May 21.
Hungry? Why wait? (Sorry, Snickers.)
From
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in