Burger King Creates Pre-Roll Ads That Share Your Hatred of Pre-Roll Ads

Each clip was customized to the video it was delaying

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Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake and eat it, too. So New Zealand agency Colenso BBDO created dozens of variations on a pre-roll ad featuring a couple of bros making fun of pre-roll ads.

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